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The King is Dying. Long live the (new) King(s)Microsoft spends several million $USD ramping up to “launch” Vista, Office 2007 and Exchange 2007 yesterday. They bought EVERY marquee in Times Square (8 I believe), airtime on several channels, live music acts, NFL players on site at CompUSA and BestBuy affiliates, radio ads, TV ads, internet ads. Bill Gates goes on The Daily Show (a real snoozer I would say), and so on. The whole event was oafish and clumsy. Misques and mistakes abound, but the software finally doesn’t crash during a live demo (for once!). Ballmer should not be allowed to MC any live events. It was embarrassing to watch. John Madden would have been much better. This morning? Nothing. Not a single word mentioned on GMA or Today shows. Nothing at all on CNN or MSNBC. One small mention on CNBC was it. Nothing on the local radio stations. Local newspaper runs a small “oh-by-the-way” article on page 3 or 4. All is quiet on the tech front. However… Apple spends ZERO promoting the iPhone. Not a single advertisement ANYWHERE of ANYKIND. Jobs simply touts it “coming soon” at MacWorld and spends a total of 30 minutes demonstrating it. Done. The ring of people with cameras surrounding the infamous glass display boxes looked like the IBM commercial “next big idea”. Next day? EVERY TV news show, radio show, newspaper, internet web site, are all buzzing about the iPhone. In fact, for days on end. It wasn’t even a “launch”, only a “preview”. Microsoft is a failure at marketing. You must be logged in to post a comment. |
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