The Failure of Amazon in Fulfilling Rural Orders

Amazon, the e-commerce giant, has revolutionized the way we shop. With their vast selection, competitive prices, and fast delivery, they have become the go-to online marketplace for millions of customers worldwide. However, there have been concerns raised about their ability to fulfill orders in rural areas.

Photo by Christian Wiediger on Unsplash

So, what happened to Amazon, and why are they so slow at fulfilling rural orders? People I know that live in larger cities and towns, get their orders in 2 to 3 days.

When I moved to the country in 2016, the majority of my Amazon orders were received in 2 to 3 days max. All the way through mid-pandemic, then everything slowed way down, my orders now take a week plus.

These are basically some of the excuses I have received from Amazon Customer lack of support.

The Amazon Logistics Challenge

One of the main reasons for the delay in fulfilling rural orders is the logistics challenge that Amazon faces. Unlike urban areas, rural areas often have limited infrastructure and transportation options. This makes it more difficult for Amazon to deliver packages in a timely manner.

Furthermore, the low population density in rural areas means that there are fewer customers to serve. This makes it less cost-effective for Amazon to establish fulfillment centers and delivery routes in these areas.

My “The Amazon Logistics Challenge” Response

All of this is really a big load of BS, my transit time is the same as it was 7 years ago. The time it takes for them to actually ship after the order is made is the actual issue. In the past, if I ordered something before noon, it shipped that night and delivered 2 days later. For example, I placed an order on Thursday the 19th for some office supplies, it is now Sunday the 22nd, it has not shipped, it is expected on Thursday the 26th it will most likely ship on Tuesday for Thursday deliver.

The Last-Mile Problem

Another factor contributing to the slow fulfillment of rural orders is the last-mile problem. The last mile refers to the final leg of the delivery process, from the fulfillment center to the customer’s doorstep.

In urban areas, Amazon can rely on a network of delivery drivers and local courier services to quickly and efficiently deliver packages. However, in rural areas, the lack of infrastructure and the long distances involved make the last-mile delivery more challenging.

My Response to “The Last-Mile Problem”

The actual time in transit has not changed, 2 or 3 days from when UPS gets the package, and 4 to 6 days via USPS. So no “Last-Mile” problem seen here.

Address Verification Issues

Address verification is an issue that Amazon faces when fulfilling rural orders. In urban areas, addresses are typically well-defined and easily recognizable. However, in rural areas, addresses can be more ambiguous and difficult to locate.

This can lead to delays and errors in the delivery process, as drivers may struggle to find the correct address. In some cases, packages may even be delivered to the wrong location, causing frustration for both Amazon and the customer.

My Response to “Address Verification Issues”

I live in town, the Post Office is a block away, the address to my house has been the same for over 100 years, with the addition of zip code in the 1960s being the only change. UPS has no issues finding my house. My address is in Amazon’s system correctly, including ZIP+4. My address in not “The old Stevens place halfway down Bear trap rd on the left”

Improvements and Solutions

Despite these challenges, Amazon is actively working on improving their fulfillment processes in rural areas. They are investing in new technologies, such as drones and autonomous vehicles, to overcome the last-mile problem.

Additionally, Amazon is partnering with local delivery services and utilizing their existing networks to reach customers in remote areas. This allows them to leverage the knowledge and expertise of local drivers who are familiar with the terrain and can navigate the challenges of rural delivery more effectively.

Furthermore, Amazon is exploring alternative delivery methods, such as lockers and pickup points, to provide more convenient options for customers in rural areas.

My Response to “Improvements and Solutions”

I have tried to have things delivered to the “Lockers” which are about 10 miles closer to the fulfillment center then my house, and sometimes those are even slower. It seems all Amazons big innovative ideas are just vaporware 10 years later, drones are delivering to 4 places globally, as of Oct 22 2023. I believe drone deliveries are costing the company over $400, and will allegedly drop to ~$60 by 2025. That would be a pretty big markup on a 4 pack of AAA batteries.


While Amazon is terrible at fulfilling rural orders, they are allegedly working on solutions to overcome these obstacles. Amazon needs to improve the customer experience for customers in rural areas, or get turned into a big Dollar General Store. 🙂

As e-commerce continues to grow and more customers choose to shop online, it is crucial for Amazon to address the unique challenges of rural delivery. Because their competitors are not having the same “problems” and are gaining market share, at least in this rural Virginia town





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